Mobile apps are not only for big-name brands like Asos or Just Eat. Every business, no matter how small, can benefit from offering a well developed, user-friendly app. You don’t have to be an expert to create a very good and useful app for your customers, although we recommend you focus on launching and keep your company afloat before you start to think about how your app is going to look like. Too many entrepreneurs get lost in the details and forget about some more important stuff that needs to be done to keep the business running!
However, you may have successfully launched your company and survived the first months (or even the first year). If this is the case, and you are thinking about creating a dedicated app to interact with your customers, but need a little push to completely convince you that this is the right thing for your business, here are six reasons that could help you make up your mind about it. And if you need a little bit of inspiration from the other brands that have found success with their apps, take a look at Beezer’s case studies.
An app could…
- Make you visible at all times
You probably have already noticed that we spent a huge part of our days using our phones (around three hours a day, according to this article from The Guardian). There are many reasons for it, the main one being that you can carry it in your pocket and do innumerable things with it: from talking to your mum, to read the latest news, to share the latest photos of your cat and buying whatever you need on the train on your way home from work.
As it happens with a good social media presence, having an app will put your brand and business in front of the eyes of both existing and potential customers, making it easier for them to choose you when they are about to do their shopping (or hire a service).
- Boost your brand
One thing is creating your brand, and another one is making it noticeable. Having an app on their phones won’t just make your customers remember your logo easily (after all, they’re seeing it all the time on their phone screens), but they will also get closer to your message and business philosophy.
Think of it this way: is through your business app that your customers can engage with you when they aren’t in your physical store/agency/hotel/… Use it to remind them why buying/hiring from your company is the right thing to do and build a trustworthy relationship with them through it.
- Improve your customers’ experience
This said, an app is not only good for your business interests, as it should primarily be designed and thought to make your customers’ lives easier. If it doesn’t, your customers won’t use it and it won’t create any impact on your company’s success.
In fact, one of the main questions you have to ask yourself when building an app for your business is, what problem is this going to solve for my customers? It might help them track their orders, be a great window for special offers or you might have simplified the online buying process to the point that even a monkey could buy from you. Whatever the strength of your app, if it makes your customers’ happy, they will keep coming.
- Optimize business processes
A good app is a lot more than a marketing tool: it could even help you run your business. They could help you track and check the status of your customers’ orders if you run a store, organize reservations if you own a restaurant, serve as an information or contact point for your customers, etc.
As you can see, an app could offer you a world of endless possibilities. You don’t always need one for your business, or maybe you don’t need it right now – but if you finally decide to create one, we assure you, you won’t regret it!