Pay Per Click advertising is another tool that can be used to drive traffic to your website. Using the Google search image on this page we will explain how Pay Per Click advertising works.
How it works …
As you can see in the Google image we have 4 search listings for the term buy computers. Each one of these ads is a paid advertisement by the company to drive traffic to their website. They bid how much they are willing to pay for each click that gets generated from their listing. It’s almost like an auction to a certain point. The higher the bidder for that search term, the higher the listing in the paid advertising section they will be placed. Remember this doesn’t guarantee them a sale, just gets the visitor to their website.
This can be a great way to get a first place listing but can get costly and produce minimal results if not managed correctly. For example, running paid advertisements in cities and states you don’t offer services in or having your ads displayed online at odd hours is a waste of time and money. Also depending on the search words the costs per click can be pricey based on competition and how many times that term is searched.
We can help manage an effective Pay Per Click campaign for your business and ensure results. To get started, Contact Us Today.